MERCADO MASAYA
Client: passion Project
AD/Producer: rITA vEga
Nicaragua: A Homecoming Story. Meet my grandmother, Rita Patricia, an entrepreneur who embodies the strength, empowerment, and passion of a Nicaraguan woman. Every Friday, she travels to the heart of Nicaragua, Mercado Masaya, where she browses through the produce while she simultaneously greets old friends. Mercado Masaya is a place where every face tells a story and every voice resonates with familiarity. It is not merely a market; it is a living poem, where our local people come together as one.